HALL,NED DIDNT HAVE TO GET A HAIRCUT - OR, WHY WE HAVENT LEARNED MUCH ABOUT INTERNATIONAL MARKETING IN THE LAST 25 YEARS

被引：10

作者：

GRAHAM, JL ^{[1
]}

GRONHAUG, K ^{[1
]}

机构：

[1] NORWEGIAN SCH ECON & BUSINESS ADM, ECON & BUSINESS ADM, BERGEN, NORWAY

来源：

关键词：

D O I：

10.2307/1982175

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

引用

页码：152 / 187

页数：36

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[3]

Alder N., 1983, ACAD MANAGE REV, V8, P226

[4] MARKETING, SCIENTIFIC PROGRESS, AND SCIENTIFIC METHOD [J].

ANDERSON, PF .

ARNDT, J .

[6]

BACKMAN EL, 1984, APPROACHES INT ED

[7]

Bagozzi R.P., 1986, PRINCIPLES MARKETING

BAYER, AE ;

DUTTON, JE .

[9]

Berkowitz E. N., 1986, MARKETING

[10]

Blumer Herbert., 1986, SYMB INTERACT