PARTNERSHIP ADVANTAGE AND ITS DETERMINANTS IN DISTRIBUTOR AND MANUFACTURER WORKING RELATIONSHIPS

被引：23

作者：

SETHURAMAN, R

ANDERSON, JC

NARUS, JA

机构：

[1] NORTHWESTERN UNIV, JL KELLOGG GRAD SCH MANAGEMENT, DEPT MKT, EVANSTON, IL 60208 USA

[2] WAKE FOREST UNIV, WINSTON SALEM, NC 27109 USA

来源：

JOURNAL OF BUSINESS RESEARCH | 1988年 / 17卷 / 04期

关键词：

D O I：

10.1016/0148-2963(88)90043-4

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：327 / 347

页数：21

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[10]

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