A SOCIOPSYCHOLOGICAL EXPLANATION FOR WHY MARKETING CHANNEL MEMBERS RELINQUISH CONTROL

被引：46

作者：

ANAND, P ^{[1
]}

STERN, LW ^{[1
]}

机构：

[1] NORTHWESTERN UNIV,MKT,EVANSTON,IL 60201

来源：

关键词：

D O I：

10.2307/3151582

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：365 / 376

页数：12

共 37 条

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[2]

[Anonymous], 1966, PSYCHOL MONOGRAPHS

[3]

[Anonymous], 1972, THEORIES MOTIVATION

[4]

Bucklin L.P., 1966, IBER SPECIAL PUBLICA

[5]

BUCKLIN LP, 1973, CONTRACTUAL MARKETIN

CRANDALL, VC ;

KATKOVSKY, W ;

CRANDALL, VJ .

[7]

DWECK C, 1973, J PERSONALITY SOCIAL, V33, P229

[8] POWER MEASUREMENT IN DISTRIBUTION CHANNEL [J].

ELANSARY, AI ;

STERN, LW .

[9]

ELANSARY AI, 1974, J MARKETING, V38, P4

[10] SELECTION OF AN EFFECTIVE CHANNEL CONTROL MIX [J].

ETGAR, M .