THE USE OF FOCUS GROUPS FOR IDEA GENERATION - THE EFFECTS OF GROUP-SIZE, ACQUAINTANCESHIP, AND MODERATOR ON RESPONSE QUANTITY AND QUALITY

被引：289

作者：

FERN, EF

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来源：

JOURNAL OF MARKETING RESEARCH | 1982年 / 19卷 / 01期

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D O I：

10.2307/3151525

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：1 / 13

页数：13

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