BRAND LOYALTY CONCEPT - COMMENTS ON A COMMENT

被引：13

作者：

JACOBY, J ^{[1
]}

机构：

[1] PURDUE UNIV,DEPT PSYCHOL SCI,W LAFAYETTE,IN 47907

来源：

关键词：

D O I：

10.2307/3151103

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：484 / 487

页数：4

共 11 条

[1]

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[2]

ENGEL JF, 1973, CONSUMER BEHAVIOR

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JACOBY, J ;

KYNER, DB .

[4]

JACOBY J, 1971, J ADVERTISING RES, V11, P25

[5]

JACOBY J, 1970, U ILLINOIS C ATTITUD

[6]

JACOBY J, 1971, 79 ANN CONV AM PSYCH, P655

[7]

KIESLER CA, 1971, PSYCHOLOGY COMMITMEN

[8]

KIESLER CA, 1968, THEORIES COGNITIVE C, P448

MACCORQUODALE, K ;

MEEHL, PE .

[10]

SHETH J, 1974, P ASS CONSUMER RES, P449