CUSTOMER VALUE CREATION: A PRACTICAL FRAMEWORK

被引：520

作者：

Smith, J. ^{[1
]}

Colgate, Mark ^{[2
]}

机构：

[1] Univ Victoria, Fac Business, Mkt, Victoria, BC, Canada

[2] Univ Victoria, Fac Business, Serv Management, Victoria, BC, Canada

来源：

JOURNAL OF MARKETING THEORY AND PRACTICE | 2007年 / 15卷 / 01期

关键词：

D O I：

10.2753/MTP1069-6679150101

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Creation of value for customers is a critical task for marketers, particularly when developing new products and services or starting new businesses. This paper presents a new conceptual framework for marketers to ponder when exploring ways to distinguish themselves, in the eyes of the customer, from others in the marketplace. This framework is built on the strengths of existing frameworks. Possible applications of the framework in designing marketing strategy, recognizing new product opportunities, and enhancing product concept specifications are discussed.

引用

页码：7 / 23

页数：17

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