ADVERTISING AND OLIGOPOLISTIC EQUILIBRIUM

[1] THE ECONOMIC EFFECTS OF ADVERTISEMENT [J]. ECONOMIC JOURNAL, 1928, 38 (149) : 16 - 37

[2] Cournot A., 1960, RES MATH PRINCIPLES

[3] Friedman J., 1977, OLIGOPOLY THEORY GAM

[4] MARSHALL A, 1923, IND TRADE

[5] PRODUCT QUALITY AND MARKET-STRUCTURE [J]. BELL JOURNAL OF ECONOMICS, 1982, 13 (01): : 133 - 142

[6] OPTIMAL ADVERTISING POLICY UNDER DYNAMIC CONDITIONS [J]. ECONOMICA, 1962, 29 (114) : 129 - 142

[7] MARKET STRUCTURE AND MONOPOLY PROFITS - DYNAMIC THEORY [J]. JOURNAL OF ECONOMIC THEORY, 1973, 6 (06) : 546 - 557

[8] RAO RC, 1981, ADVERTISING DECISION

[9] MODEL OF PROMOTIONAL COMPETITION IN OLIGOPOLY [J]. REVIEW OF ECONOMIC STUDIES, 1976, 43 (03) : 493 - 507

[10] Schmalensee R., 1972, EC ADVERTISING

[1] THE ECONOMIC EFFECTS OF ADVERTISEMENT [J]. ECONOMIC JOURNAL, 1928, 38 (149) : 16 - 37

[2] Cournot A., 1960, RES MATH PRINCIPLES

[3] Friedman J., 1977, OLIGOPOLY THEORY GAM

[4] MARSHALL A, 1923, IND TRADE

[5] PRODUCT QUALITY AND MARKET-STRUCTURE [J]. BELL JOURNAL OF ECONOMICS, 1982, 13 (01): : 133 - 142

[6] OPTIMAL ADVERTISING POLICY UNDER DYNAMIC CONDITIONS [J]. ECONOMICA, 1962, 29 (114) : 129 - 142

[7] MARKET STRUCTURE AND MONOPOLY PROFITS - DYNAMIC THEORY [J]. JOURNAL OF ECONOMIC THEORY, 1973, 6 (06) : 546 - 557

[8] RAO RC, 1981, ADVERTISING DECISION

[9] MODEL OF PROMOTIONAL COMPETITION IN OLIGOPOLY [J]. REVIEW OF ECONOMIC STUDIES, 1976, 43 (03) : 493 - 507

[10] Schmalensee R., 1972, EC ADVERTISING