TECHNICAL AND MARKETING AGGRESSIVENESS AND THE EFFECTIVENESS OF RESEARCH-AND-DEVELOPMENT

被引：20

作者：

BROCKHOFF, K ^{[1
]}

PEARSON, A ^{[1
]}

机构：

[1] UNIV MANCHESTER,MANCHESTER BUSINESS SCH,RES & DEV RES UNIT,MANCHESTER M13 9PL,LANCS,ENGLAND

来源：

IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT | 1992年 / 39卷 / 04期

关键词：

D O I：

10.1109/17.165413

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In this paper it is argued that the degree of technical and marketing aggressiveness has an impact upon the performance of a firm. The reasons for this are explored drawing upon a number of recent research studies. The conclusions are that these two dimensions, which are identifiable in practice, are useful descriptors of important organizational characteristics and as such provide information for managerial decisions.

引用

页码：318 / 324

页数：7

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