DEFINING THE NEW PRODUCT STRATEGY

被引：18

作者：

COOPER, RG ^{[1
]}

机构：

[1] CANADIAN IND INNOVAT CTR,WATERLOO,ONTARIO,CANADA

来源：

关键词：

D O I：

10.1109/TEM.1987.6498880

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：184 / 193

页数：10

共 28 条

[1] Abell D.F., 1980, DEFINING BUSINESS ST
[2] ANSOFF IH, 1965, CORPORATE STRATEGY, P103
[3] *BOOZ HAM INC, 1982, NEW PROD MAN 1980S
[4] *BOST CONS GRP, 1970, PAMPHL 66
[5] BUZZELL RD, 1975, HARVARD BUSINESS JAN, P97
[6] Cooper R., 1986, WINNING NEW PRODUCTS, V1st ed.
[7] THE IMPACT OF NEW PRODUCT STRATEGIES
COOPER, RG
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1983, 12 (04) : 243 - 256
[8] THE STRATEGY-PERFORMANCE LINK IN PRODUCT INNOVATION
COOPER, RG
[J]. R & D MANAGEMENT, 1984, 14 (04) : 247 - 259
[9] OVERALL CORPORATE STRATEGIES FOR NEW PRODUCT PROGRAMS
COOPER, RG
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1985, 14 (03) : 179 - 193
[10] INDUSTRIAL FIRMS NEW PRODUCT STRATEGIES
COOPER, RG
[J]. JOURNAL OF BUSINESS RESEARCH, 1985, 13 (02) : 107 - 121