OVERALL CORPORATE STRATEGIES FOR NEW PRODUCT PROGRAMS

被引：37

作者：

COOPER, RG ^{[1
]}

机构：

[1] CANADIAN IND INNOVAT CTR,WATERLOO,ONTARIO,CANADA

来源：

关键词：

D O I：

10.1016/0019-8501(85)90037-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：179 / 193

页数：15

共 20 条

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[7] WHY NEW INDUSTRIAL PRODUCTS FAIL
COOPER, RG
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1975, 4 (06) : 315 - 326
[8] COOPER RG, 1979, J MARKETING, V43
[9] COREY RE, 1975, HARVARD BUSINESS SEP, P119
[10] CRAWFORD C, 1980, SLOAN MANAGEMENT FAL, P3