INDUSTRIAL FIRMS NEW PRODUCT STRATEGIES

被引：25

作者：

COOPER, RG

机构：

来源：

关键词：

D O I：

10.1016/0148-2963(85)90034-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：107 / 121

页数：15

共 24 条

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[4]

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[5]

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[7]

Cooper R.G., 1979, IND MARKET MANAG, V8, P124

[8] WHY NEW INDUSTRIAL PRODUCTS FAIL [J].

COOPER, RG .

[9] THE IMPACT OF NEW PRODUCT STRATEGIES [J].

COOPER, RG .

[10] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J].

COOPER, RG .