STRATPORT - A MODEL FOR THE EVALUATION AND FORMULATION OF BUSINESS PORTFOLIO STRATEGIES

被引:25
作者
LARRECHE, JC
SRINIVASAN, V
机构
[1] EUROPEAN INST ADV STUDIES MANAGEMENT,BRUSSELS,BELGIUM
[2] CATHOLIC UNIV LEUVEN,B-3000 LOUVAIN,BELGIUM
[3] STANFORD UNIV,STANFORD,CA 94305
关键词
D O I
10.1287/mnsc.28.9.979
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
引用
收藏
页码:979 / 1001
页数:23
相关论文
共 40 条
[1]  
BEAVER W, 1970, ACCOUNT REV, V45, P654
[2]   DEFINITION AND MANAGEMENT OF PRODUCT-MARKET PORTFOLIO [J].
BOYD, HW ;
HEADEN, RS .
INDUSTRIAL MARKETING MANAGEMENT, 1978, 7 (05) :337-346
[3]  
BOYD HW, 1978, REV MARKETING, P41
[4]  
BUZZELL RD, 1975, HARVARD BUS REV, V53, P97
[5]   JUDGMENT BASED MARKETING DECISION MODELS - EXPERIMENTAL INVESTIGATION OF THE DECISION CALCULUS APPROACH [J].
CHAKRAVARTI, D ;
MITCHELL, A ;
STAELIN, R .
MANAGEMENT SCIENCE, 1979, 25 (03) :251-263
[6]  
CHANNON DF, 1977, 23RD INT M I MAN SCI
[7]  
CLAYCAMP HJ, 1979, APR EUR ASS ADV RES
[8]  
CORSTJENS M, 1982, MARKETING PLANNING M
[9]   DIAGNOSING PRODUCT PORTFOLIO [J].
DAY, GS .
JOURNAL OF MARKETING, 1977, 41 (02) :29-38
[10]   CUSTOMER-ORIENTED APPROACHES TO IDENTIFYING PRODUCT-MARKETS [J].
DAY, GS ;
SHOCKER, AD ;
SRIVASTAVA, RK .
JOURNAL OF MARKETING, 1979, 43 (04) :8-19