METHOD FOR DEVELOPING TAILOR-MADE SEMANTIC DIFFERENTIALS FOR SPECIFIC MARKETING CONTENT AREAS

被引：54

作者：

DICKSON, J

ALBAUM, G

机构：

[1] EASTERN WASHINGTON STATE COLL,CHENEY,WA 99004

[2] UNIV OREGON,EUGENE,OR 97403

来源：

JOURNAL OF MARKETING RESEARCH | 1977年 / 14卷 / 01期

关键词：

D O I：

10.2307/3151058

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：87 / 91

页数：5

共 16 条

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