VALUE BASED STRATEGIC INVESTMENT PLANNING

被引:8
作者
ALBERTS, WW [1 ]
MCTAGGART, JM [1 ]
机构
[1] MARAKON ASSOCIATES, SAN FRANCISCO, CA 94111 USA
关键词
D O I
10.1287/inte.14.1.138
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
引用
收藏
页码:138 / 151
页数:14
相关论文
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DAY, GS .
JOURNAL OF MARKETING, 1977, 41 (02) :29-38
[3]  
HENDERSON BD, 1979, HENDERSON STRATEGY
[4]  
KOTEN J, 1982, WALL STREET J 1004, P20
[5]  
Salter M., 1979, DIVERSIFICATION ACQU