共 39 条
[31]
STREUFERT S, 1967, ED PSYCHOL MEASUREME
[32]
STUMPF RV, 1976, THESIS U CALIFORNIA
[33]
TROUT J, 1976, MARKETING 70S PRODUC
[34]
TROUT J, 1972, ADVERTISING AGE 0424, P35
[35]
WADEMAN V, 1976, IND MARKETING, V80, P34
[36]
WARWICK KM, 1975, U MICHIGAN BUSIN NOV, P17
[37]
WILKES RE, 1977, J ADVERTISING RES, V17, P15
[38]
WIND Y, 1980, WHARTON MAGAZINE, V4
[39]
WOODSIDE AG, 1978, EUROPEAN J MARKETING, V8, P579