CHARACTERISTICS OF CONSUMER COMPLAINANTS - IMPLICATIONS FOR MARKETING AND PUBLIC-POLICY

被引：33

作者：

MOYER, MS

机构：

来源：

关键词：

D O I：

10.1177/074391568400300105

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：67 / 84

页数：18

共 36 条

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CUNNINGHAM, WH .

[2]

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[3]

ANDREASEN AR, 1977, CONCEPTUALIZATION ME, P11

[4]

ASH SB, 1980, CONSUMER SATISFACTIO

[5] CONSUMER ATTITUDES TOWARD MARKETING AND CONSUMERISM [J].

BARKSDALE, HC ;

DARDEN, WR .

[6]

BARNES JG, 1975, 1975 P ANN C CAN ADM

[7]

*COMM EUR COMM, 1976, EUR CONS

[8]

DAY RL, 1977, CONSUMER SATISFACTIO

DIAMOND, SL ;

WARD, S ;

FABER, R .

[10]

DIVITA S, 1974, CONSUMER COMPLAINTS