THE COMPETITIVE ADVANTAGE OF BUSINESS SERVICE FIRMS - A MATCHED PAIRS ANALYSIS OF THE RELATIONSHIP BETWEEN GENERIC STRATEGY AND PERFORMANCE

被引：31

作者：

OFARRELL, PN ^{[1
]}

HITCHENS, DM ^{[1
]}

MOFFAT, LAR ^{[1
]}

机构：

[1] QUEENS UNIV BELFAST,DEPT ECON,BELFAST BT7 1NN,ANTRIM,NORTH IRELAND

来源：

SERVICE INDUSTRIES JOURNAL | 1993年 / 13卷 / 01期

关键词：

D O I：

10.1080/02642069300000003

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This article reviews the literature on sources of competitive advantage in business services with an emphasis upon the role of reputation as a means of differentiation and then considers the relationship between generic strategy and performance. Matched samples of business service firms in Scotland and the South East of England are classified into Porter's generic strategy groups and tests are carried out for differences in performance between the groups derived.

引用

页码：40 / 64

页数：25

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