MATHEMATICAL-MODEL FOR SIMULTANEOUSLY DETERMINING OPTIMAL BRAND-COLLECTION AND DISPLAY-AREA ALLOCATION

被引：72

作者：

ANDERSON, EE

AMATO, HN

机构：

[1] TULANE UNIV,NEW ORLEANS,LA 70118

[2] LOYOLA UNIV,NEW ORLEANS,LA

来源：

关键词：

D O I：

10.1287/opre.22.1.13

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：13 / 21

页数：9

共 13 条

[1]

ANDERSON EE, 1972, J ADVERTISING RES, V12, P17

[2]

ANDERSON EE, 1970, MEASUREMENT CONSUMER

[3]

BUZZELL RD, 1965, PRODUCT PROFITABILIT

[4]

CAIRNS JP, 1962, J MARKETING JUL, P34

[5]

CAIRNS JP, 1965, J RETAILING, V39, P41

[6] EFFECT OF SHELF SPACE UPON SALES OF BRANDED PRODUCTS [J].

COX, KK .

[7]

COX KK, 1964, J MARKETING RES MAY, P63

[8] SHELF POSITION AND SPACE EFFECTS ON SALES [J].

FRANK, RE ;

MASSY, WF .

[9]

HUBBARD CW, 1969, J RETAILING, V45, P75

[10]

MURTY KG, 1968, OPNS RES, V16, P278