EFFECTS OF CONSUMPTION FREQUENCY ON BELIEVABILITY AND ATTITUDES TOWARD ALCOHOL WARNING LABELS

被引：45

作者：

ANDREWS, JC ^{[1
]}

NETEMEYER, RG ^{[1
]}

DURVASULA, S ^{[1
]}

机构：

[1] LOUISIANA STATE UNIV, MKT, BATON ROUGE, LA 70893 USA

来源：

JOURNAL OF CONSUMER AFFAIRS | 1991年 / 25卷 / 02期

关键词：

D O I：

10.1111/j.1745-6606.1991.tb00008.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Alcohol consumption frequency and alcohol warning label type are examined for their influence on label believability, attitude toward the label, and attitude confidence. Findings from a convenience sample of students indicate a differential impact among five warning labels on label believability and label attitudes. As expected, frequent alcohol users find the labels to be significantly less believable and less favorable than occasional/nonusers of alcohol. However, occasional/ nonusers of alcohol hold more confident attitudes toward the labels than frequent alcohol users.

引用

页码：323 / 338

页数：16