PATH-ANALYTIC EXPLORATION OF RETAIL PATRONAGE INFLUENCES

被引：46

作者：

MONROE, KB ^{[1
]}

GUILTINAN, JP ^{[1
]}

机构：

[1] UNIV MASSACHUSETTS,AMHERST,MA 01002

来源：

关键词：

D O I：

10.1086/208612

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：19 / 28

页数：10

共 22 条

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[8] HOWARD JA, 1969, THEORY BUYER BEHAVIO
[9] JOLSON MA, 1973, J RETAILING, V49, P38
[10] MICROANALYTIC APPROACH TO STORE LOCATION ANALYSIS
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[J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) : 134 - 140