MARKETING JOBS AND MANAGEMENT CONTROLS - TOWARD A FRAMEWORK

被引：198

作者：

JAWORSKI, BJ

MACINNIS, DJ

机构：

来源：

关键词：

D O I：

10.2307/3172761

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：406 / 419

页数：14

共 72 条

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