PRODUCT INVOLVEMENT AND PERTINENT ADVERTISING APPEALS

[1] BECKER L, 1973, ASSOC EDUCATION JOUR

[2] COMMUNICATION AND AFFECTIVE RELATIONS [J]. JOURNALISM QUARTERLY, 1965, 42 (02): : 203 - 212

[3] SALIENCE AND HOMEOSTASIS IN COMMUNICATION PROCESSES [J]. JOURNALISM QUARTERLY, 1967, 44 (03): : 439 - &

[4] 3 PROCESSES OF VALUE CHANGE WITHOUT BEHAVIORAL CHANGE [J]. JOURNAL OF COMMUNICATION, 1969, 19 (01) : 30 - 40

[5] CHAFFEE SH, 1973, CONSUMER BEHAVIOR TH

[6] CHAFFEE SH, 1969, 14 JOURN MON

[7] FINN M, 1973, ASSOC EDUCATION JOUR

[8] THE IMPACT OF TELEVISION ADVERTISING - LEARNING WITHOUT INVOLVEMENT [J]. PUBLIC OPINION QUARTERLY, 1965, 29 (03) : 349 - 356

[9] MCNEMAR Q, 1962, PSYCHOLOGICAL STATIS

[10] EMPIRICAL TEST OF ROLE OF PERTINENCE IN ATTITUDE CHANGE [J]. JOURNALISM QUARTERLY, 1966, 43 (02): : 239 - 246

[1] BECKER L, 1973, ASSOC EDUCATION JOUR

[2] COMMUNICATION AND AFFECTIVE RELATIONS [J]. JOURNALISM QUARTERLY, 1965, 42 (02): : 203 - 212

[3] SALIENCE AND HOMEOSTASIS IN COMMUNICATION PROCESSES [J]. JOURNALISM QUARTERLY, 1967, 44 (03): : 439 - &

[4] 3 PROCESSES OF VALUE CHANGE WITHOUT BEHAVIORAL CHANGE [J]. JOURNAL OF COMMUNICATION, 1969, 19 (01) : 30 - 40

[5] CHAFFEE SH, 1973, CONSUMER BEHAVIOR TH

[6] CHAFFEE SH, 1969, 14 JOURN MON

[7] FINN M, 1973, ASSOC EDUCATION JOUR

[8] THE IMPACT OF TELEVISION ADVERTISING - LEARNING WITHOUT INVOLVEMENT [J]. PUBLIC OPINION QUARTERLY, 1965, 29 (03) : 349 - 356

[9] MCNEMAR Q, 1962, PSYCHOLOGICAL STATIS

[10] EMPIRICAL TEST OF ROLE OF PERTINENCE IN ATTITUDE CHANGE [J]. JOURNALISM QUARTERLY, 1966, 43 (02): : 239 - 246