OPTIMAL THEORETIC ADVERTISING STOCK MODELS - GENERALIZATION INCORPORATING EFFECTS OF DELAYED RESPONSE FROM PROMOTIONAL EXPENDITURE

被引：21

作者：

MANN, DH ^{[1
]}

机构：

[1] SIMON FRASER UNIV,BURNABY,BRITISH COLUMBI,CANADA

来源：

MANAGEMENT SCIENCE SERIES A-THEORY | 1975年 / 21卷 / 07期

关键词：

D O I：

10.1287/mnsc.21.7.823

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：823 / 832

页数：10

共 12 条

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[2]

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GRILICHES, Z .

[4]

JASTRAM RW, 1955, J MARKETING, V19, P36

[5]

Koyck L. M., 1954, DISTRIBUTED LAGS INV

[6]

MALINVAUD E, 1966, STATISTICAL METHODS

[7]

MANN DH, 1973, THESIS U CALIFORNIA

[8]

MASSEY F, 1965, J MARKETING RESEARCH, V2, P171

[9] OPTIMAL ADVERTISING POLICY UNDER DYNAMIC CONDITIONS [J].

NERLOVE, M ;

ARROW, KJ .

[10]

PALDA K, 1964, MEASUREMENT CUMULATI