PRODUCT CATEGORIZATION AND INFERENCE MAKING - SOME IMPLICATIONS FOR COMPARATIVE ADVERTISING

被引：181

作者：

SUJAN, M

DEKLEVA, C

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1987年 / 14卷 / 03期

关键词：

D O I：

10.1086/209120

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：372 / 378

页数：7

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