EFFECTS OF RETRACTION OF PRICE PROMOTIONS ON BRAND CHOICE BEHAVIOR FOR VARIETY-SEEKING AND LAST-PURCHASE-LOYAL CONSUMERS

被引：72

作者：

KAHN, BE

LOUIE, TA

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 03期

关键词：

D O I：

10.2307/3172586

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：279 / 289

页数：11

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