VALUING MARKET STRATEGIES

被引：103

作者：

DAY, G ^{[1
]}

FAHEY, L ^{[1
]}

机构：

[1] BOSTON UNIV,MANAGEMENT POLICY,BOSTON,MA 02215

来源：

关键词：

D O I：

10.2307/1251449

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：45 / 57

页数：13

共 39 条

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ALBERTS, WW
MCTAGGART, JM
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ANDERSON, PF
[J]. JOURNAL OF MARKETING, 1982, 46 (02) : 15 - 26
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[9] Brealey R., 1981, PRINCIPLES CORPORATE
[10] BROMILEY P, 1987, HDB BUSINESS STRATEG