PERSONAL COMMUNICATION IN MARKETING - AN EXAMINATION OF SELF-INTEREST CONTINGENCY RELATIONSHIPS

被引：27

作者：

WIENER, JL ^{[1
]}

LAFORGE, RW ^{[1
]}

GOOLSBY, JR ^{[1
]}

机构：

[1] JAMES MADISON UNIV,MKT,HARRISONBURG,VA 22807

来源：

JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 02期

关键词：

D O I：

10.2307/3172849

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：227 / 231

页数：5

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