MULTIPLE ORIENTATIONS FOR THE CONDUCT OF MARKETING-RESEARCH - AN ANALYSIS OF THE ACADEMIC PRACTITIONER DISTINCTION

被引：33

作者：

BRINBERG, D ^{[1
]}

HIRSCHMAN, EC ^{[1
]}

机构：

[1] NYU,GRAD SCH BUSINESS,NEW YORK,NY 10003

来源：

JOURNAL OF MARKETING | 1986年 / 50卷 / 04期

关键词：

D O I：

10.2307/1251293

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：161 / 173

页数：13

共 49 条

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[10] A RESOURCE EXCHANGE THEORY ANALYSIS OF CONSUMER-BEHAVIOR [J].

BRINBERG, D ;

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JOURNAL OF CONSUMER RESEARCH, 1983, 10 (03) :330-338

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