VALIDATION OF AN S-O-R MODEL FOR SITUATION, ENDURING, AND RESPONSE COMPONENTS OF INVOLVEMENT

被引：124

作者：

ARORA, R

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1982年 / 19卷 / 04期

关键词：

D O I：

10.2307/3151723

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：505 / 516

页数：12

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