ISSUE VERSUS IMAGE ORIENTATION AND EFFECTS OF POLITICAL ADVERTISING

被引：33

作者：

GARRAMONE, GM

机构：

来源：

COMMUNICATION RESEARCH | 1983年 / 10卷 / 01期

关键词：

D O I：

10.1177/009365083010001003

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：59 / 76

页数：18

共 18 条

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ATKIN, C ;

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[3] QUALITY VERSUS QUANTITY IN TELEVISED POLITICAL ADS [J].

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PUBLIC OPINION QUARTERLY, 1973, 37 (02) :209-224

[4]

Blumler J.G., 1969, TELEVISION POLITICS

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COHEN, AA .

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[6]

EBBESEN EE, 1975, AM PSYCHOL ASS CONVE

[7]

EBBESEN EE, 1977, UNPUB ENCODING PROCE

[8] TV NETWORK NEWS AND ADVERTISING IN THE NIXON AND MCGOVERN CAMPAIGNS [J].

HOFSTETTER, CR ;

ZUKIN, C .

JOURNALISM QUARTERLY, 1979, 56 (01) :106-&

[9]

HOFSTETTER CR, 1979, J Q, V56, P152

[10] THE CONTENT OF POLITICAL SPOT ADS [J].

JOSLYN, RA .

JOURNALISM QUARTERLY, 1980, 57 (01) :92-98

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