LEGAL DIMENSIONS OF SALESPERSONS STATEMENTS - A REVIEW AND MANAGERIAL SUGGESTIONS

被引:14
作者
BOEDECKER, KA [1 ]
MORGAN, FW [1 ]
STOLTMAN, JJ [1 ]
机构
[1] WAYNE STATE UNIV,SCH BUSINESS ADM,DETROIT,MI 48202
关键词
D O I
10.2307/1252204
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:70 / 80
页数:11
相关论文
共 53 条
[11]  
CHURCHILL GA, 1990, SALES FORCE MANAGEME
[12]  
COHEN M, 1976, U SAN FRANCISCO LAW, V10, P683
[13]  
DOWLING DC, 1986, U MIAMI L REV, V40, P487
[14]   DEVELOPING BUYER-SELLER RELATIONSHIPS [J].
DWYER, FR ;
SCHURR, PH ;
OH, S .
JOURNAL OF MARKETING, 1987, 51 (02) :11-27
[15]  
FUTRELL CM, 1984, J PERSONAL SELLING S, V4, P40
[16]  
GRADY SE, 1983, UNIF COMM CODE LAW J, V15, P268
[17]  
HOLETERHOFF M, 1989, WALL STRESS J 0118, pA14
[18]  
Ingram T.N., 1989, J PERSONAL SELLING S, V9, P25
[20]  
KERR M, 1988, TRAIN DEV J, P68