OVERCOMING A NO-REPUTATION LIABILITY THROUGH DOCUMENTATION AND ADVERTISING REGULATION

被引：28

作者：

LABARBERA, PA

机构：

来源：

关键词：

D O I：

10.2307/3151622

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：223 / 228

页数：6

共 19 条

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[3]

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[5]

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[6]

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[7]

GORDON RL, 1981, ADVERTISING AGE, V78

Hovland, Carl I. ;

Weiss, Walter .

[9]

LABARBERA PA, 1980, J ADVERTISING, P27

[10]

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