MARKETINGS INTERACTION WITH OTHER FUNCTIONAL UNITS - A CONCEPTUAL-FRAMEWORK AND EMPIRICAL-EVIDENCE

被引：536

作者：

RUEKERT, RW

WALKER, OC

机构：

来源：

关键词：

D O I：

10.2307/1251140

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 19

页数：19

共 36 条

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