MARKETINGS INTERACTION WITH OTHER FUNCTIONAL UNITS - A CONCEPTUAL-FRAMEWORK AND EMPIRICAL-EVIDENCE

被引:536
作者
RUEKERT, RW
WALKER, OC
机构
关键词
D O I
10.2307/1251140
中图分类号
F [经济];
学科分类号
02 ;
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页码:1 / 19
页数:19
相关论文
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