THE EFFECTS OF ADVERTISING ON HIGH AND LOW LOYALTY CONSUMER SEGMENTS

[1] Aaker D.A., 1975, ADVERTISING MANAGEME

[2] [Anonymous], 1963, EXPT QUASIEXPERIMENT

[3] ASSAEL H, 1978, 24TH ANN M ADV RES F

[4] TESTING DISTRIBUTED LAG MODELS OF ADVERTISING EFFECT [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (03) : 298 - 308

[5] ECONOMETRIC MEASUREMENT OF DURATION OF ADVERTISING EFFECT ON SALES [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (04) : 345 - 357

[6] COLLEY RH, 1961, DEFINING ADVERTISING

[7] EHRENBERG AS, 1974, J ADVERTISING RES, V14, P25

[8] HALEY RI, 1978, J ADVERTISING RES, V18, P9

[9] HEIGHTON EJ, 1976, ADVERTISING BROADCAS

[10] JOYCE T, 1967, ADVERTISING AGE, V38, P69

[1] Aaker D.A., 1975, ADVERTISING MANAGEME

[2] [Anonymous], 1963, EXPT QUASIEXPERIMENT

[3] ASSAEL H, 1978, 24TH ANN M ADV RES F

[4] TESTING DISTRIBUTED LAG MODELS OF ADVERTISING EFFECT [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (03) : 298 - 308

[5] ECONOMETRIC MEASUREMENT OF DURATION OF ADVERTISING EFFECT ON SALES [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (04) : 345 - 357

[6] COLLEY RH, 1961, DEFINING ADVERTISING

[7] EHRENBERG AS, 1974, J ADVERTISING RES, V14, P25

[8] HALEY RI, 1978, J ADVERTISING RES, V18, P9

[9] HEIGHTON EJ, 1976, ADVERTISING BROADCAS

[10] JOYCE T, 1967, ADVERTISING AGE, V38, P69