EFFECTS OF GROUP INFLUENCES ON CONSUMER BRAND PREFERENCES

被引：89

作者：

STAFFORD, JE ^{[1
]}

机构：

[1] UNIV HOUSTON,HOUSTON,TX

来源：

关键词：

D O I：

10.2307/3149437

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：68 / 75

页数：8

共 10 条

[1]

BONNEY WC, 1961, 5 AGR MECH COLL TEX

[2]

Brown G., 1952, ADVERTISING AGE, V23, P53

[3]

CUNNINGHAM RM, 1956, HARVARD BUS REV, V34, P116

[4] BRAND CHOICE AS A PROBABILITY PROCESS [J].

FRANK, RE .

[5]

HARVEY F, 1962, OPERATIONS RESEARCH, V10, P19

[6]

HOMANS G, 1961, SOCIAL BEHAVIOR ITS, P118

[7]

Katz E., 1955, PERSONAL INFLUENCE

[8]

KUEHN AA, 1962, QUANTITATIVE TECHNIQ, P390

SHAW, SJ .

[10] THE DEVELOPMENT OF BRAND LOYALTY [J].

TUCKER, WT .