THE MARKET MAVEN - A DIFFUSER OF MARKETPLACE INFORMATION

[1] ROLE OF PRODUCT-RELATED CONVERSATIONS IN DIFFUSION OF A NEW PRODUCT [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (03) : 291 - 295

[2] ASSAEL H, 1983, DIMENSIONS EVALUATIN

[3] ASSAEL H, 1984, CONSUMER BEHAVIOR MA

[4] ANTICIPATED COMMUNICATION AND MASS MEDIA INFORMATION-SEEKING [J]. PUBLIC OPINION QUARTERLY, 1972, 36 (02) : 188 - &

[5] BAGOZZI RP, 1985, J PERS SOC PSYCHOL, V49, P47, DOI 10.1037//0022-3514.49.1.47

[6] INNOVATIVE COMMUNICATOR IN DIFFUSION PROCESS [J]. JOURNAL OF MARKETING RESEARCH, 1975, 12 (01) : 12 - 18

[7] A THEORETICAL-MODEL FOR THE STUDY OF PRODUCT IMPORTANCE PERCEPTIONS [J]. JOURNAL OF MARKETING, 1983, 47 (03) : 69 - 81

[8] Bloch PH., 1986, J CONSUMER MARKETING, V3, P51, DOI [DOI 10.1108/EB008170, 10.1108/eb008170]

[9] INDIVIDUAL VS SOCIAL PREDICTORS OF INFORMATION SEEKING [J]. JOURNALISM QUARTERLY, 1973, 50 (02): : 237 - 245

[10] DICHTER E, 1966, HARVARD BUS REV, V44, P147

[1] ROLE OF PRODUCT-RELATED CONVERSATIONS IN DIFFUSION OF A NEW PRODUCT [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (03) : 291 - 295

[2] ASSAEL H, 1983, DIMENSIONS EVALUATIN

[3] ASSAEL H, 1984, CONSUMER BEHAVIOR MA

[4] ANTICIPATED COMMUNICATION AND MASS MEDIA INFORMATION-SEEKING [J]. PUBLIC OPINION QUARTERLY, 1972, 36 (02) : 188 - &

[5] BAGOZZI RP, 1985, J PERS SOC PSYCHOL, V49, P47, DOI 10.1037//0022-3514.49.1.47

[6] INNOVATIVE COMMUNICATOR IN DIFFUSION PROCESS [J]. JOURNAL OF MARKETING RESEARCH, 1975, 12 (01) : 12 - 18

[7] A THEORETICAL-MODEL FOR THE STUDY OF PRODUCT IMPORTANCE PERCEPTIONS [J]. JOURNAL OF MARKETING, 1983, 47 (03) : 69 - 81

[8] Bloch PH., 1986, J CONSUMER MARKETING, V3, P51, DOI [DOI 10.1108/EB008170, 10.1108/eb008170]

[9] INDIVIDUAL VS SOCIAL PREDICTORS OF INFORMATION SEEKING [J]. JOURNALISM QUARTERLY, 1973, 50 (02): : 237 - 245

[10] DICHTER E, 1966, HARVARD BUS REV, V44, P147