INWARD TECHNOLOGY LICENSING AS AN ALTERNATIVE TO INTERNAL RESEARCH-AND-DEVELOPMENT IN NEW PRODUCT DEVELOPMENT - A CONCEPTUAL-FRAMEWORK

被引：54

作者：

ATUAHENEGIMA, K

机构：

来源：

JOURNAL OF PRODUCT INNOVATION MANAGEMENT | 1992年 / 9卷 / 02期

关键词：

D O I：

10.1016/0737-6782(92)90007-Y

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Many marketing practitioners and authors already accept that inward technology licensing (ITL) can be a viable alternative source of new products to internal R&D. Yet, new product development research focuses mainly on internal development with little attention to external methods. Kwaku Atuahene-Gima reviews the small body of literature on ITL and examines the factors that may in influence a firm to adopt ITL as an alternative to internal R&D. Using a conceptual framework to provide additional insights, he argues that the ITL adoption decision is an organizational behavioral response to internal and external environmental stimuli.

引用

页码：156 / 167

页数：12

共 53 条

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