AN APPRAISAL OF THE USE OF STUDENT SUBJECTS IN MARKETING-RESEARCH

被引：74

作者：

BURNETT, JJ ^{[1
]}

DUNNE, PM ^{[1
]}

机构：

[1] TEXAS TECH UNIV, LUBBOCK, TX 79409 USA

来源：

JOURNAL OF BUSINESS RESEARCH | 1986年 / 14卷 / 04期

关键词：

D O I：

10.1016/0148-2963(86)90024-X

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：329 / 343

页数：15

共 31 条

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