EXAMINING THE TARGET OF RECEIVER ELABORATIONS - RHETORICAL QUESTION EFFECTS ON SOURCE PROCESSING AND PERSUASION

被引：63

作者：

SWASY, JL ^{[1
]}

MUNCH, JM ^{[1
]}

机构：

[1] UNIV DELAWARE,MKT,NEWARK,DE 19711

来源：

JOURNAL OF CONSUMER RESEARCH | 1985年 / 11卷 / 04期

关键词：

D O I：

10.1086/209023

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：877 / 886

页数：10

共 21 条

[1]

BELNAP ND, 1963, TECHNICAL MEMORANDUM

[2]

BURNKRANT RE, UNPUB J PERSONALITY

[3]

Cacioppo J.T., 1981, ATTITUDES PERSUASION

[4] GRAMMATICAL VARIATIONS IN PERSUASION - EFFECTIVENESS OF 4 FORMS OF REQUEST IN DOOR-TO-DOOR SOLICITATIONS FOR FUNDS [J].

CANTOR, JR .

COMMUNICATION MONOGRAPHS, 1979, 46 (04) :296-305

[5] COMMUNICATION MODALITY AS A DETERMINANT OF PERSUASION - THE ROLE OF COMMUNICATOR SALIENCE [J].

CHAIKEN, S ;

EAGLY, AH .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1983, 45 (02) :241-256

[6]

CRAIG C, 1978, J CONSUMER RES, V6, P82

[7] RHETORICAL REQUESTS FOR HELP [J].

ENZLE, ME ;

HARVEY, MD .

SOCIAL PSYCHOLOGY QUARTERLY, 1982, 45 (03) :172-176

[8]

ERVINTRIPP S, 1976, MEANING ANTHR

[9]

MUNCH JM, 1983, ADV CONSUM RES, V10, P209

[10] EFFECTS OF RHETORICAL QUESTIONS ON PERSUASION - A COGNITIVE RESPONSE ANALYSIS [J].

PETTY, RE ;

CACIOPPO, JT ;

HEESACKER, M .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1981, 40 (03) :432-440

← 1 2 3 →