A MODEL OF NEW PRODUCT DEVELOPMENT - AN EMPIRICAL-TEST

被引：465

作者：

ZIRGER, BJ ^{[1
]}

MAIDIQUE, MA ^{[1
]}

机构：

[1] FLORIDA INT UNIV, MIAMI, FL 33199 USA

来源：

关键词：

D O I：

10.1287/mnsc.36.7.867

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：867 / 883

页数：17

共 48 条

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[5] *BOOZ ALL HAM, 1982, NEW PROD MAN 1980S
[6] BUZZELL RD, 1987, PIMS PRINCIPLES LINK, P103
[7] Cooper R.G., 1979, IND MARKET MANAG, V8, P124
[8] WHY NEW INDUSTRIAL PRODUCTS FAIL
COOPER, RG
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1975, 4 (06) : 315 - 326
[9] NEW PRODUCTS - WHAT SEPARATES WINNERS FROM LOSERS
COOPER, RG
KLEINSCHMIDT, EJ
[J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1987, 4 (03) : 169 - 184
[10] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE
COOPER, RG
[J]. JOURNAL OF MARKETING, 1979, 43 (03) : 93 - 103