INTERORGANIZATIONAL EXCHANGE BEHAVIOR IN MARKETING CHANNELS - A BROADENED PERSPECTIVE

[1] WAGE INEQUITIES, PRODUCTIVITY AND WORK QUALITY [J]. INDUSTRIAL RELATIONS, 1963, 3 (01): : 9 - 16

[2] Adams JS., 1976, ADV EXP SOC PSYCHOL, V9, P43, DOI [DOI 10.1016/S0065-2601(08)60058-1, 10.1016/S0065-2601(08)60058-1]

[3] Aldrich H, 1979, ORG ENV

[4] Aldrich Howard E., 1975, INTERORGANIZATION TH

[5] MARKETING, STRATEGIC-PLANNING AND THE THEORY OF THE FIRM [J]. JOURNAL OF MARKETING, 1982, 46 (02) : 15 - 26

[6] DEVELOPMENT OF A CONTENT ANALYTIC SYSTEM FOR ANALYSIS OF BARGAINING COMMUNICATION IN MARKETING [J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (01) : 93 - 102

[7] POLITICAL ROLE OF TRADE ASSOCIATIONS IN DISTRIBUTIVE CONFLICT RESOLUTION [J]. JOURNAL OF MARKETING, 1968, 32 (02) : 21 - 28

[8] Bacharach S, 1980, POWER POLITICS ORG

[9] MARKETING AS EXCHANGE [J]. JOURNAL OF MARKETING, 1975, 39 (04) : 32 - 39

[10] Beier F. J., 1969, DISTRIBUTION CHANNEL

[1] WAGE INEQUITIES, PRODUCTIVITY AND WORK QUALITY [J]. INDUSTRIAL RELATIONS, 1963, 3 (01): : 9 - 16

[2] Adams JS., 1976, ADV EXP SOC PSYCHOL, V9, P43, DOI [DOI 10.1016/S0065-2601(08)60058-1, 10.1016/S0065-2601(08)60058-1]

[3] Aldrich H, 1979, ORG ENV

[4] Aldrich Howard E., 1975, INTERORGANIZATION TH

[5] MARKETING, STRATEGIC-PLANNING AND THE THEORY OF THE FIRM [J]. JOURNAL OF MARKETING, 1982, 46 (02) : 15 - 26

[6] DEVELOPMENT OF A CONTENT ANALYTIC SYSTEM FOR ANALYSIS OF BARGAINING COMMUNICATION IN MARKETING [J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (01) : 93 - 102

[7] POLITICAL ROLE OF TRADE ASSOCIATIONS IN DISTRIBUTIVE CONFLICT RESOLUTION [J]. JOURNAL OF MARKETING, 1968, 32 (02) : 21 - 28

[8] Bacharach S, 1980, POWER POLITICS ORG

[9] MARKETING AS EXCHANGE [J]. JOURNAL OF MARKETING, 1975, 39 (04) : 32 - 39

[10] Beier F. J., 1969, DISTRIBUTION CHANNEL