TO BRAND OR NOT TO BRAND - A THEORETICAL AND EMPIRICAL QUESTION

[1] ALBION M, 1983, FRANCHISE EXTENSION

[2] Comanor W.S., 1974, ADVERTISING MARKET P

[3] PRINCIPLE OF MINIMUM DIFFERENTIATION RECONSIDERED - SOME NEW DEVELOPMENTS IN THEORY OF SPATIAL COMPETITION [J]. REVIEW OF ECONOMIC STUDIES, 1975, 42 (01) : 27 - 49

[4] FRY F, 1967, J MARKETING RES, V4, P237

[5] Gamble T., 1967, PLOTTING MARKETING S

[6] STABILITY IN COMPETITION [J]. ECONOMIC JOURNAL, 1929, 39 (153) : 41 - 57

[7] ADVERTISING AS A SIGNAL [J]. JOURNAL OF POLITICAL ECONOMY, 1984, 92 (03) : 427 - 450

[8] KIMREY R, 1974, LIQUOR HDB 1969 78

[9] *MI LIQ CONTR COMM, 1982, STAT DAT REP

[10] *MI LIQ CONTR COMM, 1982, LIQ PRIC LIST

[1] ALBION M, 1983, FRANCHISE EXTENSION

[2] Comanor W.S., 1974, ADVERTISING MARKET P

[3] PRINCIPLE OF MINIMUM DIFFERENTIATION RECONSIDERED - SOME NEW DEVELOPMENTS IN THEORY OF SPATIAL COMPETITION [J]. REVIEW OF ECONOMIC STUDIES, 1975, 42 (01) : 27 - 49

[4] FRY F, 1967, J MARKETING RES, V4, P237

[5] Gamble T., 1967, PLOTTING MARKETING S

[6] STABILITY IN COMPETITION [J]. ECONOMIC JOURNAL, 1929, 39 (153) : 41 - 57

[7] ADVERTISING AS A SIGNAL [J]. JOURNAL OF POLITICAL ECONOMY, 1984, 92 (03) : 427 - 450

[8] KIMREY R, 1974, LIQUOR HDB 1969 78

[9] *MI LIQ CONTR COMM, 1982, STAT DAT REP

[10] *MI LIQ CONTR COMM, 1982, LIQ PRIC LIST