ADVERTISING SELF-REGULATION - PRIVATE GOVERNMENT AND AGENT OF PUBLIC-POLICY

被引:43
作者
BODDEWYN, JJ
机构
关键词
D O I
10.1177/074391568500400110
中图分类号
F [经济];
学科分类号
02 ;
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页码:129 / 141
页数:13
相关论文
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