CONSUMER BRAND CATEGORIZATION FOR DURABLES WITH LIMITED PROBLEM-SOLVING - AN EMPIRICAL-TEST AND PROPOSED EXTENSION OF THE BRISOUX-LAROCHE MODEL

被引：13

作者：

CHURCH, NJ

LAROCHE, M

ROSENBLATT, JA

机构：

[1] CONCORDIA UNIV,1455 MAISONNEUVE W,MONTREAL H3G 1M8,QUEBEC,CANADA

[2] MCGILL UNIV,MONTREAL H3A 2T5,QUEBEC,CANADA

来源：

关键词：

D O I：

10.1016/0167-4870(85)90011-X

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：231 / 253

页数：23

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