MIRROR, MIRROR, ON THE WALL, WHATS UNFAIR IN THE REFLECTIONS ON ADVERTISING

被引：102

作者：

HOLBROOK, MB

机构：

来源：

关键词：

D O I：

10.2307/1251650

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：95 / 103

页数：9

共 35 条

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[2]

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[3]

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[4]

[Anonymous], 1982, STUDI SOCIETA APPENN

[5]

BELK RW, 1986, ADV CONSUM RES, V13, P514

[6] IMAGES OF OURSELVES - THE GOOD LIFE IN 20TH-CENTURY ADVERTISING [J].

BELK, RW ;

POLLAY, RW .

[7]

BERGER D, 1981, ADVERTISING AGE 1026, pS36

[8] ATTITUDINAL FRAMEWORK FOR ADVERTISING STRATEGY [J].

BOYD, HW ;

RAY, ML ;

STRONG, EC .

[9]

Douglas M., 1979, WORLDS GOODS

FRIEDMAN, M .