NEW PRODUCT DISTRIBUTION - ANALYSIS OF SUPERMARKET BUYER DECISIONS

被引：76

作者：

MONTGOMERY, DB

机构：

[1] STANFORD UNIV,STANFORD,CA 94305

[2] MANAGEMENT ANAL CTR INC,WASHINGTON,DC

来源：

JOURNAL OF MARKETING RESEARCH | 1975年 / 12卷 / 03期

关键词：

D O I：

10.2307/3151223

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：255 / 264

页数：10

共 11 条

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[4]

GRAF FG, 1967, 30TH ANN CONV SUP I

[5] SUPERMARKET CHAIN PRODUCT MIX DECISION CRITERIA - SIMULATION EXPERIMENT [J].

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[6]

HAINES GH, 1967, J ADVERTISING RES, V7, P9

[7] MODELING SUPERMARKET PRODUCT SELECTION [J].

HEELER, RM ;

KEARNEY, MJ ;

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JOURNAL OF MARKETING RESEARCH, 1973, 10 (01) :34-37

[8]

KENDALL MG, 1966, MULTIVARIATE ANAL, P165

[9]

LEHMANN DR, UNPUBLISHED PAPER

[10] INTERPRETATION OF DISCRIMINANT ANALYSIS [J].

MORRISON, DG .

JOURNAL OF MARKETING RESEARCH, 1969, 6 (02) :156-163

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