MODELING SUPERMARKET PRODUCT SELECTION

被引：29

作者：

HEELER, RM

KEARNEY, MJ

MEHAFFEY, BJ

机构：

[1] YORK UNIV, TORONTO, ONTARIO, CANADA

[2] GULF OIL CO, SHAWINIGAN FALLS, QUEBEC, CANADA

来源：

JOURNAL OF MARKETING RESEARCH | 1973年 / 10卷 / 01期

关键词：

D O I：

10.2307/3149406

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：34 / 37

页数：4

共 20 条

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[8]

Goldberger A. S., 1964, ECONOMETRIC THEORY

[9]

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[10] SUPERMARKET CHAIN PRODUCT MIX DECISION CRITERIA - SIMULATION EXPERIMENT [J].

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JOURNAL OF MARKETING RESEARCH, 1970, 7 (02) :235-242

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