PERSONALITY VARIABLES AND CIGARETTE BRAND CHOICE

被引：39

作者：

FRY, JN ^{[1
]}

机构：

[1] UNIV WESTERN ONTARIO,DEPT BUSINESS ADM,LONDON,ONTARIO,CANADA

来源：

关键词：

D O I：

10.2307/3149566

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：298 / 304

页数：7

共 16 条

[1]

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[2]

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BRODY, RP ;

CUNNINGHAM, SM .

EVANS, FB .

[5] COMPARISON OF HOUSEWIFE DECISION MAKING IN 2 SOCIAL CLASSES [J].

FRY, JN ;

SILLER, FH .

[6]

GOUGH HG, 1956, MANUAL CALIFORNIA PS

[7]

Green P. E, 1970, MULTIDIMENSIONAL SCA

[8]

HOWARD JA, 1969, THEORY BUYER BEHAVIO

[9]

JACKSON DN, 1967, MANUAL JACKSON PERSO

[10]

Janis I.L., 1959, PERSONALITY PERSUASI, P55