共 14 条
[1]
BARNES JH, 1977, P AM MARKETING ASS, P345
[2]
Bauer R. A., 1960, DYNAMIC MARKETING CH
[3]
CAMPBELL DT, 1959, PSYCHOL B, V81, P1026
[6]
POPILARZ DT, 1972, J MARKETING RES, V4, P368
[10]
Ross I., 1975, ADV CONSUM RES, P1